201%
DTC Revenue Growth
Zia Pia Jan–Jul 2026 YoY
420%
Peak-Month Growth
Zia Pia June 2026 YoY
220%
E-Commerce Revenue
Scouting America
72%
Traffic Increase
Signet
CASE STUDY 01 — ZIA PIA
201% DTC Revenue Growth
Embedded operations and e-commerce lead for an authentic Italian artisan food importer; connected Shopify DTC, B2B wholesale, supply chain, marketing, creative production, and reporting across 416 SKUs and 24+ producers.
- 4.9★ Faire Top Shop
- $150 Margin-Positive Free Shipping Model
- Real-Time DTC vs. B2B Reporting
- 3PL Forecasting and Fulfillment
Website transformation, campaign landing pages & commerce operations.
420%
113%
201%
Traffic Growth
Peak-Month Growth
DTC Revenue Growth
CASE STUDY 02 — DIAMONDS DIRECT / SIGNET
72% Traffic Increase
Led digital strategy, e-commerce and P&L ownership; re-platformed Magento to BigCommerce and launched the Ring Builder.
- Ring Builder
- Salesforce CRM + ERP
- 18% Conversion Improvement
- 20% Customer Lifetime Value Increase
E-commerce replatform, product experience & visual direction.
72%
Traffic Increase
40%
YoY Sales Growth
35%
Online Revenue Growth
CASE STUDY 03 — SCOUTING AMERICA
220% Revenue Lift
Served as the bridge between retail commerce, membership recruitment and retention; consolidated a fragmented 53-site digital estate and established governance during the Scouting America rebrand.
- Scout Shop E-Commerce
- Corporate Site Consolidation
- Retail + Recruitment Alignment
- Rebrand Governance
53
$150M
220%
Digital Properties Governed
P&L Managed
E-Commerce Revenue Lift
Enterprise digital ecosystem, commerce & brand transformation.